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Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires

Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires

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  • Product Code: 9780670091263
  • Availability: In Stock
Rs 499.00 Rs 345.00

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Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing,authentic, involving stories to communicate strategic messaging internally and externally,a critical and difficult task.Stories are many times more powerful than facts at getting attention, generating brandenergy, creating involvement, persuading, arousing emotion and inspiring. Moreover,success in digital platforms, which is becoming increasingly essential, meanscontent and content means stories.This book, full of case studies, discusses how to find, evaluate, refine and leveragegreat stories and use them to build brands, enhance customer relationships andinspire employees.


Books Specification
Author David Aaker
Publisher Penguin
Year Of Publication 16 Jun 2018
Language English

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